Your brand archetype

Take my FREE quiz to uncover your brand archetype in just minutes! Use the results to connect, captivate, and convert with strategic design.

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Category: Branding

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Are You Competing on Price or Value?

Many small business owners make the mistake of thinking that competing on price is the only way to succeed in a crowded market. However, this approach often leads to a race to the bottom, where businesses end up devaluing their own products or services. In this article, we'll explore the difference between competing on price versus value, and why it's essential to focus on delivering value to your customers instead of simply trying to undercut the competition.
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3 questions every business owner should know the answer to

I’m here to get under your skin to work out why you started your business. Brand strategy is so important to get clarity on the messages you want to communicate.
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How the right typeface can completely change your brand personality

After delving deep into colour psychology research I thought I would throw myself into learning all about the psychology behind typefaces. I love learning more and more about how the brain effects our choices and subconsciously influences us. It’s no surprise that colours have psychological effects as mentioned in a previous post but did you know typeface also has an effect on a customer’s decision?
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Why design trends will hold back your business

Following a trend is boring, it lacks creativity and it is a quick fix. I don’t follow design trends in my work because they are just that. A trend. A fad. Something that will fade away and be discarded when the season is up or something new comes along.
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How colour can influence decisions

Colour can influence the way we think and feel, impacting our decisions in ways we may not even be aware of. Understanding the psychology of colour and its role in branding can help you create a brand identity that resonates with your target audience and communicates the right message. By choosing the right colours for your brand, you can evoke emotions, create a mood, and even influence purchasing decisions. In this article, we explore the power of colour in branding and how you can use it to create a strong brand identity.
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What is branding?

Branding is more than just a logo or a name. It’s the experience your customers have with your business. It’s what sets you apart from your competitors and creates a lasting impression in the minds of your audience. In today’s competitive marketplace, branding has become an essential component of any successful business strategy. It helps to build trust and credibility with your customers and makes your business more memorable. This blog post dives deeper into what branding is, why it's important for your business, and how it can help you stand out in a crowded market.
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Your Brand Archetype

Take my FREE quiz to uncover your brand archetype in just minutes! Use the results to connect, captivate, and convert with strategic design.

I'M IN TAKE ME TO THE QUIZ
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